Schema Markup Generator

What is schema markup?

Schema markup is structured data that tells search engines exactly what a page is about: a business, an article, a product or a list of questions. It can make your result eligible for rich results such as star ratings, breadcrumbs and business details, and it helps AI search tools understand your content.

How to add the schema to your site

1. Choose a schema type and fill in the fields.
2. Copy the generated code.
3. Paste it into the page’s <head>, or into the custom JSON-LD box of your SEO plugin or theme.
4. Test the page with Google’s Rich Results Test.

Which schema type should I use?

• LocalBusiness: your homepage or contact page if you serve customers in a location.
• Organization: brand details, logo and social profiles.
• Article: blog posts and news.
• FAQPage: pages with a visible list of questions and answers.
• Product: product pages with price and availability.

Frequently asked questions

Does schema markup improve rankings?

Schema is not a direct ranking factor, but it helps search engines understand your page and can earn rich results that attract more clicks.

Is JSON-LD better than Microdata?

Google recommends JSON-LD because it sits in one script block and does not need changes to your HTML.

Must the schema match what is on the page?

Yes. Only mark up information visitors can see on the page. Markup that does not match the content can lead to a manual action.