SEO for Google & AI

What is AI Search Optimisation?

AI search optimisation means making your business easy for AI tools like ChatGPT, Gemini, Perplexity and Google AI Overviews to find, understand and recommend. It covers clear website content, correct business details across the web, good reviews and mentions on trusted sites, all built on solid SEO.

You'll see it called a few names. GEO, AEO, LLM SEO. Don't worry about the labels. The goal is the same: when someone asks an AI tool a question about your kind of business, your name should be part of the answer.

Is SEO dead now that people use AI?

No. AI tools still pull their information from websites, and they lean heavily on pages that are already easy to crawl, well organised and trusted. Google itself says the same SEO best practices apply to its AI features. Good SEO is the base. AI search is built on top of it.

What has changed is what counts as a win. Earlier, a win was ranking in the top three and getting the click. Now there's a second kind of win: being named in the answer itself, even if the person never visits your site. Both matter, and the work for both overlaps a lot.

How do AI tools decide which businesses to mention?

Nobody outside these companies knows the exact rules. But from what we've seen testing answers for clients, a few things keep showing up: pages that answer questions clearly, business details that match everywhere online, real reviews, and being mentioned by other trusted websites.

Think about it from the AI's side. It's trying to give a safe, confident answer. If your website says you're in Sector 84, your Google Business Profile says Sector 82 and Justdial has an old phone number, the AI can't be sure about you. So it picks someone else.

The same goes for vague content. A page that says "we provide quality services at affordable prices" tells an AI tool nothing. A page that says which treatments you offer, who does them, what they roughly cost and how long they take gives it something solid to quote.

What do we actually do?

Fix the technical side first

We check that Google and AI crawlers can actually reach and read your website. Speed, mobile layout, indexing, broken pages, and whether your robots.txt is accidentally blocking the very bots you want.

Rewrite pages as clear answers

We write and update your pages so they answer the questions customers really ask, in plain language. Short, direct answers near the top, then the detail. Easy for people to read, easy for AI tools to quote.

Clean up your business details everywhere

Your name, address, phone number, hours and services should match on your website, Google Business Profile, Justdial, IndiaMART, social profiles and every directory you're listed on. This is boring work, and it makes a real difference.

Build trust and mentions

We help you collect genuine reviews and get mentioned on relevant websites, local news, industry blogs and lists. AI tools seem to trust businesses that other people talk about, not just businesses that talk about themselves.

Add structured data

We add schema markup so search engines can read your business type, services, location, FAQs and reviews without guessing.

Check the answers every month

We ask ChatGPT, Gemini, Perplexity and Google the questions your customers would ask, and note who gets named. It isn't a perfect science, since the answers change, but over a few months you can clearly see whether you're showing up more often.

Who is this for?

Mostly for businesses where people ask for a recommendation before they decide. Clinics and hospitals. Coaching centres and schools. Lawyers and CA firms. Real estate. Interior designers. Restaurants and cafes. B2B companies whose buyers now ask AI tools to shortlist suppliers.

If a customer might type "who is the best ... in Gurgaon" into ChatGPT, this is for you.

How do we work?

Same four steps as always: audit, plan, build, report.

We start with an audit of your website, your Google Business Profile and how you currently show up in AI answers. You'll get a plain list of what's missing.

Then we plan which pages to fix or write, which listings to clean up and which questions to target first.

Then we do the work, month by month.

And every month you get a short report: rankings, traffic, enquiries, and which AI answers you appeared in. Written simply, no jargon.

Why work with Balhara Infotech?

SEO is where we started, and it's still most of what we do. AI search didn't need a whole new team for us. It needed us to be even more careful about the things we were already doing.

We also won't sell you fake promises. You'll see agencies offering "guaranteed ChatGPT ranking". That doesn't exist. What we offer is steady, honest work and clear reporting so you can see what's changing.

There are no lock in contracts, and our office is in Sector 84, Gurgaon if you'd like to sit down and talk it through.

A quick thing you can do today: search your business name on Google and open your Google Business Profile. Check that your address, phone number and hours are exactly the same as on your website. It takes five minutes, and it's one of the first things we check for every client.